Boom or bust
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The rise of the micro influencer. This is the presentation backing the Keynote talk I gave at Takumi for Social Media Week
Boom or bust
- 1. IAN IRVING
- 7. CONSUMERS ARE SMART THEY SEE THROUGH THOSE VEILED BRAND ENDORSEMENTS BY CELEBRITIES.
- 8. POWER TO THE PEOPLE THE RISE AND RISE AND RISE OF THE MICRO-INFLUENCER
- 9. MICRO-INFLUENCERS ARE NOT TRADITIONAL CELEBRITIES, BUT RATHER INDIVIDUALS WHO WORK OR PLAY IN THEIR CATEGORY OR ARE TRULY KNOWLEDGEABLE.
- 10. MICRO-INFLUENCERS GET AN AVERAGE OF TWO-TO-FIVETIMES MORE ORGANIC ENGAGEMENT PER INSTAGRAM POST, COMPARED TO THOSE WITH MORE THAN 100,000 FOLLOWERS
- 11. THEY ARE PASSIONATE AND AUTHENTIC, AND ARE SEEN AS A TRUSTED SOURCE WHEN IT COMES TO RECOMMENDATIONS FOR WHAT TO BUY.
- 12. SOCIAL MEDIA INFLUENCERS ARE THE NEW MEDIA MOGULS
- 15. THE CONSUMER IS SHARPER THAN EVER AND MORE DEMANDING THAN EVER. CONTEXT IS KING!
- 16. SOCIAL IS NO LONGER A ME TOO CHANNEL FOR BRANDS, BRANDS CAN NO LONGER AFFORD THE RISK OF PITHY CONTENT POSTING.
- 17. YOUR BRAND IS NO LONGER WHAT YOU SAY IT IS, ITS WHAT THE CONSUMER SAYS IT IS YAWN!
- 18. ARE INFLUENCERS DRIVING AGENCY CREATIVE?
- 19. AGENCIES ARE INCREASINGLY BEING INFLUENCED BY INFLUENCERS TESCO #get in my basket HEINZ #cupsong
- 20. PLEASE, PLEASE ASSUME NOTHING!
- 22. THE MORE THE CONSUMER BAFFLES US WITH THEIR EVER CHANGING BEHAVIOURS. THE MORE IMPORTANT DATA BECOMES.
- 23. SOCIAL MEDIA NEEDS PURPOSE, SOCIAL MEDIA DATA IS DRIVING A SEISMIC SHIFT IN VALUE, AND BRANDS ARE INVESTING HEAVILY IN DATA LISTENING.
- 24. INCREASINGLY, DATA IS DRIVING SOCIAL CAMPAIGNS, CREATIVITY BORN OUT OF DATA INSIGHT IS GIVING SOCIAL MEDIA MORE PURPOSE.
- 25. IF YOU EMBRACE INFLUENCE AND UNDERSTAND CONSUMER PASSION, ONLY THEN WILL YOU BE ON THE CORRECT PATH TO DEEPER AND MORE MEANINGFUL CUSTOMER RELATIONSHIPS.
- 27. THANK YOU.