This branding deck introduces a new vodka brand called One True Maverick Vodka. The brand positions itself as bold, strong, and untamed individuals who forge their own path. The values of the brand are described as being raw, optimistic, spirited, individual, trusted, authentic, genuine, and British. Graphic elements of the branding include the logo, bottle design, and textures.
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1. O N E T R U E
M A V E R I C K
V O D K A! OTM + OTM VODKA ! BRANDING DECK / 20151005 !
3. OUR VALUES
IT¨S ABOUT ATTITUDE, IT¨S ABOUT FORGING OUR OWN PATH, IT¨S A
WAY OF LIFE THAT OFFERS DIVERSITY AND TRUTH, IT¨S MALE AND
FEMALE, IT¨S ENDURING AND AUTHENTIC AND IT¨S GLOBAL.
WE ARE:-
RAW
OPTIMISTIC
SPIRITED
INDIVIDUAL
TRUSTED
AUTHENTIC
GENUINE
BRITISH
PURE
DISOBEDIENT
30. W E STA N D A LO N E
O N E T R U E
M A V E R I C K
V O D K A
31. PEOPLE DO NOT DECIDE TO BECOME EXTRAORDINARY.
THEY DECIDE TO ACCOMPLISH EXTRA ORDINARY THINGS.
EDMUND HILLARY
O N E T R U E
M A V E R I C K
V O D K A
32. STA N D W I T H U S
WWW.W E A R E O N E T R U E M AV E R I C K .CO M