Personal Information
Organization / Workplace
Moscow, Russian Federation Russian Federation
Occupation
Senior Qualitative Research Project Manager at MarketSense
Industry
Advertising / Marketing / PR
About
Five year experience of full-cycle qualitative project management, as well as eight years in market research overall
Extensive experience in qualitative and ethnographic research:
o Research types: evaluation of positioning concepts, communication, product offer, packaging; category exploration; lifestyle & values, U&A, ethnographic, consumer segmentation; trends research
o Wide variety of methods: focus-groups, in-depth interviews, ethnographic interviews; expert research; creative and co-creation sessions; online platform set-up and moderation; desk research
o Categories: FMCG (food&drinks, cosmetic products, tobacco, etc.), telecom, IT, home appliances, medical, finance, automobile, ...
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