Senior Qualitative Research Project Manager at MarketSense
Industry
Advertising / Marketing / PR
About
Five year experience of full-cycle qualitative project management, as well as eight years in market research overall
Extensive experience in qualitative and ethnographic research:
o Research types: evaluation of positioning concepts, communication, product offer, packaging; category exploration; lifestyle & values, U&A, ethnographic, consumer segmentation; trends research
o Wide variety of methods: focus-groups, in-depth interviews, ethnographic interviews; expert research; creative and co-creation sessions; online platform set-up and moderation; desk research
o Categories: FMCG (food&drinks, cosmetic products, tobacco, etc.), telecom, IT, home appliances, medical, finance, automobile, ...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
