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The document discusses how screens like smartphones, tablets, laptops, TVs, and displays are increasingly prevalent in people's lives and at JCCs. It notes that most JCC members and participants have smartphones, and budgets often allocate more funds to traditional vs. digital marketing. The document provides recommendations for using different screens to engage customers, such as developing high-quality mobile apps that address common questions, creating brief instructional videos for TV displays, and ensuring content is regularly updated across platforms.