Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
About
I have worked in the area of digital and mobile marketing, communication and business strategy since 1993 and I have experience with advertising agencies, consultancies, and media owners. I have provided digital business and marketing advice across many industries including media, telecoms, financial services, fmcg, retail, travel and the public sector.
I have specialist expertise in digital governance and managing the risks surrounding digital technology including cyber security, social media risks, inadequate digital experiences, and flawed digital campaign measurement techniques.
I am a member of the Finance and Performance Board of TechUK (the UK industry body for the IT, telecommu
Contact Details
Tags
social media
risk
marketing
usability
user experience
content marketing
innovation
collaboration
digital
digital strategy
security
hacking
facebook
reputation
compliance
returns
metrics
investment
roi
cross channel
measurement
attribution
interactive tv
smart tv
guidelines
usabiulity
heuristics
ucd
user centred design
truth
statistics
lies
research
social media risk
vine
youtube
pinterest
smart objectives
proximity
beacons
retail
rfid
promotions
augmented reality
loyalty
business processes
muda
lean processes
waste
information management
community
npd
creativity
knowledge
cyber
culture
digital transformation
cyber risk
digital risk
virus
network penetration
behavioural economics
analysis
viral
workplace
knowledge management
digital office
elearning
future of work
remote working
responsive
mobile marketing
apps
advertising
See more
Users being followed by Mosoco Ltd