Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Senior Strategic Planner
Industry
Advertising / Marketing / PR
About
I'm a social psychologist by training currently working as a strategic planner at DigitasLBi Paris.
I'm passionate about understanding people and how digital media impact the way they behave, think and feel.
My job as a digital strategic planner is at the intersection of brand strategy, digital strategy and comms strategy planning.
I'm a strong supporter of integrated marketing communication and i like to collaborate with advertising and media agencies to create efficient, powerful and well-orchestrated multi-canal campaigns.
I also know how to motivate and drive a multi-skilled team of people towards a same goal, especially for new business pitches.
I currently try to share my u...
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