Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Brand Director. Branding and storytelling expert. Digital marketing. Managing the touchpoints consistency
Industry
Advertising / Marketing / PR
Website
About
Marketing expert and passionate about creative & entertainment industries. Working on Brand Culture through storytelling techniques. Managing the touchpoints consistency.
I believe that a brand must develop a coherent and recognizable culture at each touchpoint for all their audiences (internal and external). Through their strong personas (identities), the stories they share and the way they create and remain relations with influencers, customers, local heroes, media, employees etc.
I believe that every touchpoint and each interaction must create value for both brand AND users.
Working on using narrative techniques to define brand strategies :
- brand persona branding, brand ident...
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