Personal Information
Organization / Workplace
Dallas/Fort Worth Area United States
Occupation
Assistant Director, Brand Advertising
Industry
Advertising / Marketing / PR
About
Direct brand advertising and manage project management and a team for the University's brand and recruitment campaigns. Marketing strategy, media planning, copywriting, budget and event management, creative direction and team lead for advertising initiatives to include billboards, radio, print, video and digital.
Awards won for creative work include the Hermes Creative Award (Gold Winner, 2014) and MarComm Awards (Platinum Award for a series, 2013).
Initiated a transition to digital advertising to track metrics and deliver a higher ROI that resulted in a 20.42% increase of budget dedicated to digital strategy (for a total of 35.89%; over double the previous fiscal year for this large-...
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