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Crowdfunding Presentation

Jillian Jordan, MPA
Jillian Jordan, MPA

This document discusses plans for the Great Seed Bomb crowdfunding campaign to scale seed bombing events and restore pollinator habitats. The campaign will fund two seed bombing rides in Dallas-Fort Worth this fall to distribute over 30,000 seed bombs and engage 2,000 new participants. The goal is to create an open source event "kit" and license official Great Seed Bomb flagship events in order to meet national and international demand for pollinator restoration efforts. The crowdfunding campaign launches on August 15th and seeks volunteers and event task forces to organize the seed bombing rides and make the pollinator rescue mission a sustainable business.

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GREAT SEED BOMB CROWDFUNDING THE NEXT
@GREATSEEDBOMB POLLINATORS ARE VANISHING 2016 Reports
"PUTTING A SMALL GROUP TOGETHER, ALL BELIEVING IN THE SAME THING, ALL GOING IN ONE DIRECTION. YOU CAN'T BELIEVE WHAT WE CAN ACCOMPLISH WITH THAT." Unbroken Ground, Farm League film @GREATSEEDBOMB
RIPPLE #1 PILOT RIDE: ACCOMPLISHED
@GREATSEEDBOMB 1ST RIDE: TEST RECAP 100+ riders 4,000 seed bombs distributed 1,000 Facebook Group members 5,000+ social media shares, 10+ articles written by outside organizations & circulated National press (Huf鍖ngton Post), 3 radio spots, aired twice during prime drive time on NPR af鍖liate KERA
@GREATSEEDBOMB NATIONAL & INTERNATIONAL ATTENTION, REQUESTS Requests and contributions from multiple cities and individuals in Canada, the UK, New Zealand and Australia.
@GREATSEEDBOMB THE PLAN TO SCALE TO NERDIEST 10K ON THE PLANET 1. Crowdfund Seed the City fall 2016 events to of鍖cially launch bigger, better, greener GSB with rocket fuel 2. Accelerator 9.12- 9.16.16:Unreasonable Institute North Texas Lab to form hybrid model 3. Use 鍖scal sponsor for 1 year while acquiring 501 3(c) status for nonpro鍖t/foundation side 4. Aquire grants for seed ball plot testing/research and habitat restoration projects with bene鍖ciary partners (current conversations with military environmental specialist helping with grants and contacts with White House Pollinator Task Force)
WHY CROWDFUND? WHY TEXAS?
@GREATSEEDBOMB POWER OF THE CROWD + COLLABORATION, CROWDFUNDING Gets the word out (mission ampli鍖cation) & increases the network Market test: are people willing to pay to make this idea go mainstream? Will help GSB scale (meet natl & internl requests) and help more pollinators (and their org helpers), faster Determine who the GSB business partners will be! Looking for 3-5 cofounders.
TEXAS IS THE MONARCH GATEWAY What better place to launch and scale this effort?
AUGUST 15 CROWDFUNDING CAMPAIGN LAUNCH BIGGER, BETTER, GREENER = MORE IMPACT FOR POLLINATORS & ORGS We are asking our DFW network to fund: 1. One (hopefully two) DFW events this fall to Seed the City. Goals include: Increasing riders to 500 and sponsorships to $10,000 per event to cover expenses (this time!), thereby lending more 鍖nancing to empower bene鍖ciaries 15,000+ seed bombs per event > total of 30,000! 2,000 new fans = more education/issue awareness 2. Campaign vision by spring 2017: Create playbook and GSB package kit (open source events) to keep up with demand and license of鍖cial GSB 鍖agship events (5 annually)
WHY YOU? You have unique skills and this team needs you to help amplify the grassroots pollinator rescue mission!
@GREATSEEDBOMB GSB IS ABOUT TO JUMP THE GAP Be bold and create whats next as a member of the core crowdfunding team. Are you The Expert: Financial/Environmental to help answer the tough questions about how we're going to make it happen Campaign Manager/Strategist Technology Manager Media/Marketing Manager, Super-Connector (someone with a vast network)
@GREATSEEDBOMB PLUG IN!: EVENT TASK FORCES Biz Dev (sponsorships, vendors, donations) Community Recon (鍖nd community partners, scout trails, plan seed bomb making & after party, city permissions, seed ball mix design/ acquisition/approval) Brand Battalion (website, design, advertising, press/content/calendar posts, social media, signage, poster/鍖yer distribution) Fiscal Force (track spending, hyper-local goods sourcing for t-shirts, seed bomb carriers, signage) Experiential T.E.A.C.H. (The Educational Activity Check Hubs) Organize and run 3 learning water stops with partners (Ex. Whole Foods, Kroger, BRIT, UNT, National Wildlife Foundation)
BE AN AMBASSADOR Johnny/Jenny Appleseeds of GSB Fan. Get it? Passionate about bees, monarch and other pollinators? Want to see more native habitat/green space in your community? 10 minutes a day, 3x a week after August 15 launch Challenge: raise $500 through your network to make the next event a reality
@GREATSEEDBOMB NEXT STEPS FOR FALL EVENTS Determine details of fall DFW events: Opp to have ownership & create BIGGEST CHALLENGE Location, location, location. IDEA: Have crowdfunders decide Mayor Betsy Price requested another FW ride, City of Irving has requested, partnership with ReTREET brewing for Rowlett/ Dallas ride 12/10.
ULTIMATE DREAM: A PLACE FOR OUR TRIBE. THIS SUCCESSFUL CROWDFUNDING LAUNCHES A GREAT IMPACT BUSINESS TO WORK FOR IN NORTH TEXAS AND MAKES A DENT IN THE POLLINATOR ISSUE. Hybrid nonprofit/foundation model, B Corp, Participative ESOP, 1% for Planet, Future-Fit @GREATSEEDBOMB
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Crowdfunding Presentation

  • 3. "PUTTING A SMALL GROUP TOGETHER, ALL BELIEVING IN THE SAME THING, ALL GOING IN ONE DIRECTION. YOU CAN'T BELIEVE WHAT WE CAN ACCOMPLISH WITH THAT." Unbroken Ground, Farm League film @GREATSEEDBOMB
  • 5. @GREATSEEDBOMB 1ST RIDE: TEST RECAP 100+ riders 4,000 seed bombs distributed 1,000 Facebook Group members 5,000+ social media shares, 10+ articles written by outside organizations & circulated National press (Huf鍖ngton Post), 3 radio spots, aired twice during prime drive time on NPR af鍖liate KERA
  • 6. @GREATSEEDBOMB NATIONAL & INTERNATIONAL ATTENTION, REQUESTS Requests and contributions from multiple cities and individuals in Canada, the UK, New Zealand and Australia.
  • 7. @GREATSEEDBOMB THE PLAN TO SCALE TO NERDIEST 10K ON THE PLANET 1. Crowdfund Seed the City fall 2016 events to of鍖cially launch bigger, better, greener GSB with rocket fuel 2. Accelerator 9.12- 9.16.16:Unreasonable Institute North Texas Lab to form hybrid model 3. Use 鍖scal sponsor for 1 year while acquiring 501 3(c) status for nonpro鍖t/foundation side 4. Aquire grants for seed ball plot testing/research and habitat restoration projects with bene鍖ciary partners (current conversations with military environmental specialist helping with grants and contacts with White House Pollinator Task Force)
  • 9. @GREATSEEDBOMB POWER OF THE CROWD + COLLABORATION, CROWDFUNDING Gets the word out (mission ampli鍖cation) & increases the network Market test: are people willing to pay to make this idea go mainstream? Will help GSB scale (meet natl & internl requests) and help more pollinators (and their org helpers), faster Determine who the GSB business partners will be! Looking for 3-5 cofounders.
  • 10. TEXAS IS THE MONARCH GATEWAY What better place to launch and scale this effort?
  • 11. AUGUST 15 CROWDFUNDING CAMPAIGN LAUNCH BIGGER, BETTER, GREENER = MORE IMPACT FOR POLLINATORS & ORGS We are asking our DFW network to fund: 1. One (hopefully two) DFW events this fall to Seed the City. Goals include: Increasing riders to 500 and sponsorships to $10,000 per event to cover expenses (this time!), thereby lending more 鍖nancing to empower bene鍖ciaries 15,000+ seed bombs per event > total of 30,000! 2,000 new fans = more education/issue awareness 2. Campaign vision by spring 2017: Create playbook and GSB package kit (open source events) to keep up with demand and license of鍖cial GSB 鍖agship events (5 annually)
  • 12. WHY YOU? You have unique skills and this team needs you to help amplify the grassroots pollinator rescue mission!
  • 13. @GREATSEEDBOMB GSB IS ABOUT TO JUMP THE GAP Be bold and create whats next as a member of the core crowdfunding team. Are you The Expert: Financial/Environmental to help answer the tough questions about how we're going to make it happen Campaign Manager/Strategist Technology Manager Media/Marketing Manager, Super-Connector (someone with a vast network)
  • 14. @GREATSEEDBOMB PLUG IN!: EVENT TASK FORCES Biz Dev (sponsorships, vendors, donations) Community Recon (鍖nd community partners, scout trails, plan seed bomb making & after party, city permissions, seed ball mix design/ acquisition/approval) Brand Battalion (website, design, advertising, press/content/calendar posts, social media, signage, poster/鍖yer distribution) Fiscal Force (track spending, hyper-local goods sourcing for t-shirts, seed bomb carriers, signage) Experiential T.E.A.C.H. (The Educational Activity Check Hubs) Organize and run 3 learning water stops with partners (Ex. Whole Foods, Kroger, BRIT, UNT, National Wildlife Foundation)
  • 15. BE AN AMBASSADOR Johnny/Jenny Appleseeds of GSB Fan. Get it? Passionate about bees, monarch and other pollinators? Want to see more native habitat/green space in your community? 10 minutes a day, 3x a week after August 15 launch Challenge: raise $500 through your network to make the next event a reality
  • 16. @GREATSEEDBOMB NEXT STEPS FOR FALL EVENTS Determine details of fall DFW events: Opp to have ownership & create BIGGEST CHALLENGE Location, location, location. IDEA: Have crowdfunders decide Mayor Betsy Price requested another FW ride, City of Irving has requested, partnership with ReTREET brewing for Rowlett/ Dallas ride 12/10.
  • 17. ULTIMATE DREAM: A PLACE FOR OUR TRIBE. THIS SUCCESSFUL CROWDFUNDING LAUNCHES A GREAT IMPACT BUSINESS TO WORK FOR IN NORTH TEXAS AND MAKES A DENT IN THE POLLINATOR ISSUE. Hybrid nonprofit/foundation model, B Corp, Participative ESOP, 1% for Planet, Future-Fit @GREATSEEDBOMB