Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Media Buyer France
Industry
Advertising / Marketing / PR
About
Hi-Media Group / adexchange.com – 1st independent real time ad marketplace in Europe
Media Buyer France (AppNexus platform)
Buyer side : external buying in real time bidding (RTB) for French market
• Set-ups and activation of RTB digital campaigns
• Network analysis and optimization of campaigns delivery regarding KPIs (ROI, target, ecpms...)
• Market analysis and competitive intelligence
• Troubleshooting and delivery solutions recommandations
Publisher side : development of internal publishers inventories
• Analysis of external bids on network and resold optimization
• Publisher relations monitoring
• Recruitment of new publishers
• Set-ups of private deals for t...
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