Having been in many positions in Actaris, I have had different experiences which gave me a global knowledge of the whole process, from production to market strategies.
Being responsible for the Marketing & Business Development area, my main challenge is to minimize the revenue fluctuation. For that we have started using a proactive sales approach in the Sanitary and Industries segments and, especially, implementing the 鈥淐ontaJusta鈥�, or Fair Bill, in the allocation market. The objective of this channel is to provide products and services to ensure long lasting customer loyalty.
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