Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Senior Vice President Data Science, Digital Technology at eXelate, a Nielsen Company
Industry
Advertising / Marketing / PR
Website
http://exelate.com/new/About
An analytic solutions and marketing technology thought leader, I help companies to "out-think" their competitors by using data-driven insights to make better strategic business decisions. In a nutshell, I take the business needs of marketing and IT professionals and distill them into effective analytical solutions, new product offerings, technical strategies, and measurable marketing programs that increase revenue and profitability. Responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining & modeling, marketing optimization, predictive analytic platform development, and business intell...
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