An analytic solutions and marketing technology thought leader, I help companies to "out-think" their competitors by using data-driven insights to make better strategic business decisions. In a nutshell, I take the business needs of marketing and IT professionals and distill them into effective analytical solutions, new product offerings, technical strategies, and measurable marketing programs that increase revenue and profitability. Responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining & modeling, marketing optimization, predictive analytic platform development, and business intell...
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