Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Experienced MarTech delivery professional: Marketing Systems, Projects, Technology, Automation, CX Journey design
Industry
Advertising / Marketing / PR
Website
About
I'm a passionate marketer who loves optimising the customer experience through use of data, futuristic thinking + channel mixing – eg using creative combinations of traditional methods + shiny new toys like automation platforms.
I enjoy roles that require architecture + deployment of a marketing technology stack, along with the process redesign + employee training that goes with it.
I have 16 years of work experience in 12 x different full time roles.
Though the majority of my career has been information technology + marketing related (in large vocational education, consumer retail + logistics companies) I also have extensive experience in other business verticals which I believe make m...
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kristen obaid
martech strategy
salesforce
digital strategy
project management
martech professional
futurist
technologist
marketing
about me
adobe
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pecha kucha
user experience
martech
amazon
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google
facebook
sustainable development
technology
web analytics
utm
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naming conventions
martech operations
google analytics
data dimensions
automation
attribution
artificial intelligence
analytics
content strategy
strategy
social media marketing
marketing automation
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search engine optimization
collaboration
marketing cloud
pardot
ecommerce
customer journey
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