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Advertising 25.1.11
Advertising 25.1.11Kari Guru
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The document discusses several key aspects of advertising, including:
1) People are exposed to around 600 advertisements per day on average, through various media channels.
2) Advertising is one component of integrated marketing communications and aims to stimulate sales and increase profits.
3) Advertising works by positively impacting awareness, attention, interest, perceptions, opinions, attitudes, and ultimately sales. It communicates with target markets to influence beliefs and encourage purchasing.Advertising 25.1.11
Advertising 25.1.11Kari Guru
油
The document discusses several key aspects of advertising including:
1) People are exposed to around 600 advertisements per day on average and this number is increasing with new media.
2) Advertising is one part of an integrated marketing communications strategy and should not be seen as representing all promotional activities. It can be confused with publicity which is subject to editing.
3) Advertising that drives customers to websites for more information is seen as an effective way to spend an advertising budget.
Larsson ir12-seattle
Larsson ir12-seattleAnders Larsson
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The document discusses Twitter use by a Swedish transportation company, SJ, during a snowstorm in 2010. While SJ had a Twitter account, it did not actively use it to communicate with customers about delays or issues during the heavy snow when many trains were not running according to schedule. The summary suggests SJ did not adopt a more flexible or social media-oriented approach to responding to the crisis through Twitter, even as expectations from passengers may have been that more information would be provided via social media.
Work At Home Moms
Work At Home MomsSharon Moore
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In 2010, 24% of people did some or all of their work from home while 83% worked entirely at their workplace. More women, part-time workers, people with multiple jobs, and highly educated individuals opted to work from home compared to men, full-time employees, those with a single job, and less educated workers. The document examines 2010 census data on telecommuting trends in the United States.
Sponsorship 13.1.2011
Sponsorship 13.1.2011Kari Guru
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The document discusses the history and development of sponsorship from ancient times to the present. It provides statistics on sponsorship spending and trends in various countries. Key points covered include the first uses of sponsorship in sports and events in the late 19th/early 20th centuries and the major growth in sponsorship during the 1970s and 1980s as companies recognized its marketing potential.
One minute movie
One minute movieKari Guru
油
The document provides instructions for making a one minute movie on various themes such as chance, fear, change, power, everyday life, community, joy, despair, or choice. It outlines the steps to choose a theme, write a synopsis, plan with a storyboard, shoot the movie raw without editing, and enjoy the finished movie. Film techniques like camera shots, movements and image sizes are also discussed to help tell the story visually.More Related Content
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Sponsorship 13.1.2011
Sponsorship 13.1.2011Kari Guru
油
The document discusses the history and development of sponsorship from ancient times to the present. It provides statistics on sponsorship spending and trends in various countries. Key points covered include the first uses of sponsorship in sports and events in the late 19th/early 20th centuries and the major growth in sponsorship during the 1970s and 1980s as companies recognized its marketing potential.One minute movie
One minute movieKari Guru
油
The document provides instructions for making a one minute movie on various themes such as chance, fear, change, power, everyday life, community, joy, despair, or choice. It outlines the steps to choose a theme, write a synopsis, plan with a storyboard, shoot the movie raw without editing, and enjoy the finished movie. Film techniques like camera shots, movements and image sizes are also discussed to help tell the story visually.