Hi, I'm Karl. You might remember me from such popular films as, "Memoirs of a PR specialist" and "How I stopped being emotional and learned to love data-driven marketing."
As head of communications for Olark, I'm immersed in the B2B SaaS market and focused on lead gen activities that include positioning, content, SEO, PR, paid acquisition, events/conference, customer relations and social media.
I'm a big supporter of, "Why are we still talking about this, let's go try it and make sure we measure everything." Even slow motion is better than no motion.
Husband to the extremely talented Lindsay Rae Pawlewicz (www.lindsayraedesign.com), I'm a Michigander, New Yorker of 14 years, bourbon ...
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