Marcom planning
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The 2014 Marcom Planning Team document outlines the team's goals for the year. The team is responsible for marketing strategy, trade shows, advertising, budget planning, sales calls, and public relations. Their goals are to create consistent marketing campaigns across all consumer touchpoints telling one concise story, integrate domestic programs into international efforts for consistent global marketing, and develop more unique and visual collateral for tradeshows and sales planning to increase engagement.
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- 1. 2014 Marcom Planning Team Who are We? (pull tidbits from team email) What we Do - Marketing Strategy - Trade show/roadshowplanning - Advertising - Budget planning - Sales Calls Planning - Professional/partnership outreach - PR - International marketing Goals for 2014 1. 360 Campaign consistency across all areas of the marketing - Tell one complete, concise story via all consumer touch points through visuals and content 2. Integrate current domestic programs into international to create one consistent global marketing story 3. Create more unique and visual sales planning collateral, i.e., Prezi, online marketing tools 4. Tradeshows/Roadshow create a more unique user experience before, during and after the show to increase engagement 5.