Lauren brings more than 15 years experience in demand-centric marketing to her role. Her number one responsibility is to collaborate with clients and prospects - and the agency - to align business objectives and campaign goals. With experience on both the client and agency sides of the business, Lauren has worked with some of the world鈥檚 most respected companies, including Adobe, Microsoft, Intel, HP, Ciena, Symantec, Getty Images, NetApp, Sterling Commerce, Cruise West, Starbucks, Sun Microsystems and Starwood Resorts..
Tags
b2bmarketingdemand creationroithought leadershipdemand generationb2b marketingcontent strategycontent marketingbuyer journeysocial mediarelationship marketingintegratedpiplinemarketing and advertisingbusiness to businesspersonalization
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