Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
INVENTIVE ANALYTICAL LEADER SEEKING NEW CHALLENGE
Industry
Advertising / Marketing / PR
About
Laurie Wachter combines Analytical and Creative thinking to deliver strategic analysis and innovative analytical leadership. This integrated approach to problem-solving identifies the optimal path to overcoming barriers to success, whether strategic, technical or organizational.
Laurie led her team to deliver more insights faster from a 2.5 PB consumer transactional data by collaborating with IT to streamline Analytics with process standardization, automation and access software. She also upgraded Analytics with predictive modeling for targeted marketing, consumer-centric measurement method, and upgrading talent and skills.
She has developed numerous custom consumer panels and redesign...
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