Personal Information
Organization / Workplace
Helsinki Finland
Industry
Technology / Software / Internet
Website
About
Leiki was founded in 2000 to develop Web 3.0 and today operating in Nordic countries and the UK, we help content owners like publishers and retailers benefit from group level synergies and see outside the traditional focus on brand silos.
With brand silos content is fragmented over a multitude of different sites. Users move to competitors’ sites when they don’t see the relevant content from the same publisher. Finding content is based on searching or going to a familiar URL; only a small part of potentially interested audiences make the effort to search.
Instead of the human adapting to the machine, we make the machine adapt to the human.
Leiki discovers personally relevant cont
Tags
leiki
contextual recommendations
personalization
publishers
online advertising
kesko
personalisation
retail
ad targeting
targeting
leiki focus
publishing
online
content recommendation
pre-targeting
content linking
behavioral recommendations
targeted advertising
content discovery
online marketing
big data
audience segments
smartprofiles
smartsegments
semantic
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