Lead the CRM channel for Meetic across Europe, with an emphasis on conversion, retention and user engagement messaging. Leveraging analytics, technology and company stakeholders.
• Optimize customer engagement and satisfaction
• Drive mobile take off including responsive design technology and apps in a fast roll out mode
• Enhance customer value through monetization, upsell and cross selling.
• Manage customer knowledge, analytics and reporting
• Incremental results: conversion +25% and customer engagement (activity) +15%
Lead the CRM channel for Meetic across Europe, with an emphasis on conversion, retention and user engagement messaging. Leveraging analytics, technology and company stakeholders.
• Optimize customer engagement and satisfaction
• Drive mobile take off including responsive design technology and apps in a fast roll out mode
• Enhance customer value through monetization, upsell and cross selling.
• Manage customer knowledge, analytics and reporting
• Incremental results: conversion +25% and customer engagement (activity) +15%
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