Covering multiple formats across all demographics, as well as on-line and digital marketing, I partner with and manage up to 40 Key and Target accounts each month, specializing in three part on-air, digital interactive and on site campaigns and promotions for my 7 station broadcast group.
Daily activity includes providing needs assessments and proposals for local and regional businesses, writing proposals and creative commercials. I prospect and cold-call to achieve high sales goals exceeding 20% new business development and 35% direct business monthly. I cultivate and retain large key accounts through customer focused practices and developing mutually beneficial alliances. As a comple...
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