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location3 media social media local search digital marketing local search marketing social media marketing content marketing ppc mobile marketing seo google+ facebook angie pascale ppc management nathan evans digital advertising google maps erik whaley display advertising brand foursquare franchise local search traffic twitter local map listings local search engine optimization online reputation management emsf emarepmgmt lsa local search association anne baum local social media local pay per click gcn sem contextual marketing google content network paid search marketing pay per click placement targeting 12tenets interactive marketing web analytics mobile giving nonprofit marketing online marketing marketing trends search ses sesny attribution marketing strategy parent-child franchise marketing venue management geo-social business listing management location-based services google+ measuring google+ tracking google+ integration sprinklr social@scale dma dma webcast dma webinar direct marketing association digital channel convergence multi-channel marketing pinterest search engine optimization ses chicago 2012 google adwords google remarketing paid search google analytics seoul call tracking integrated digital programs google content paid social