Group Manager Customer Market Insights, Small Business Division
Industry
Advertising / Marketing / PR
About
Profile of Key Strengths:
鈥� Strong analytical and interpretive skills, able to discern and interpret key strategic findings and present them as actionable recommendations. Comfortable combining analytics, testing and research to provide a holistic view of insights.
鈥� Works closely with internal clients to develop a deep understanding of their business issues then proactively identifies and designs learning plan to support key business decisions and actions.
鈥� Specific research expertise includes studies of new product development, concept testing, messaging optimization, packaging, brand evaluation, advertising effectiveness, Net Promoter as well as advanced analytic technique...
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