Personal Information
Organization / Workplace
Vietnam Vietnam
Occupation
CRM - Customer Retail Loyalty Relationship Management
Industry
Consumer Products
About
EXPERIENCE
Promotion: PEME (Plan - Execution - Manage - Evaluation) with detail of forecast, value, volume and gross margin launching by categories, stores, target audiences.
CRM: Data Analysis, Customer Profitability Analysis, Customer Life Time Value, Customer Retention Calculation, Customer Segmentation for email marketing campaigns.
Marketing Research & Surveys to Analyst: Market Surveys, Products Survey, Customers Survey.
Banding: Brand Stories, Brand Concept, Brand Association, Brand Oriental, all of POSM.
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