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Vietnam Vietnam

CRM - Customer Retail Loyalty Relationship Management

Consumer Products

EXPERIENCE Promotion: PEME (Plan - Execution - Manage - Evaluation) with detail of forecast, value, volume and gross margin launching by categories, stores, target audiences. CRM: Data Analysis, Customer Profitability Analysis, Customer Life Time Value, Customer Retention Calculation, Customer Segmentation for email marketing campaigns. Marketing Research & Surveys to Analyst: Market Surveys, Products Survey, Customers Survey. Banding: Brand Stories, Brand Concept, Brand Association, Brand Oriental, all of POSM.