AWEP Marketing Site Visits and Marketing Workshops April 2017

May 3, 2017Download as PPTX, PDF1 like315 views

CESO sponsored Volunteer Advisors Allan and Lydia Sorflaten conducted Site Visits To Businesses in Addis, Ethiopia followed by a three day Marketing Workshop for AWEP (Alliance of Women Entrepreneurs Program). Visit the businesses by following the links in the power point.

This �ݺ�ߣ Presentation Will Include The Site
Visits With Links To Power Points of Each Visit
Along With Pictures Taken During The Three
Days of Workshops

Allan Sorflaten, CESO VA
Rahel Moges, President AWEP
Lydia Sorflaten, CESO VA
Negash Abebe, Coordinator of Site Visits

Site Visits:
1. Sonia-K Lingerie
2. Salem’s Ethiopia
3. Assi’s Gallery
4. Leather Exotica
5. Lidia Leather Crafts
6. Mafi
7. Trio Craft
8. Paradise Fashion
9. Leather Extra
10.EthioGreen

/LydiaSorflaten/soniak-lingerie-
manufacturing-addis-ethiopia
Visit Sonia at the Bazaar, then at her workshop by double
clicking on this link or pasting the link into your http:

/LydiaSorflaten/salems-handicraft-village-
addis-ethiopia
Salem’s Ethiopia is rated tops by TripAdvisor. Enjoy the tour by
double clicking on this link or pasting the link into your http:

/LydiaSorflaten/meron-leather-
exotica
See Leather Exotica in action by double clicking on this link or
pasting the link into your http:

/LydiaSorflaten/lidia-leather-crafts-
addis-ababa-ethiopia
Lidia Leather Crafts site visit with Lidia. Double click on this link
or paste the link into your http:

/LydiaSorflaten/mafi-fashion-
designer-addis-ababa
See an accomplished Mafi as she celebrates the opening of her
new store by double clicking on this link or pasting the link into
your http:

/LydiaSorflaten/trio-crafts-addis-
ethiopia-hand-woven-products
Visit Trio Craft, meet Elizabeth who is far too humble by double
clicking on this link or pasting the link into your http:

/LydiaSorflaten/paradise-fashion-
addis-ethiopia
Genet Kebede will surprise you: visit Paradise Fashion by
double clicking on this link or pasting the into your http:

/LydiaSorflaten/leather-extra-addis-
ethiopia
Visit Genet as she is making sample bags in her newly
established workshop. Double click or paste into your http:

/LydiaSorflaten/injera-
manufacturing-company-ethiogreen-addis-ethiopia
Tour EthioGreen’s amazing plant with Managing Director Rahel Moges by
double clicking on this link or pasting the link into your http:

Mr. Belay Abate,
CESO Ethiopia
Ziad Knife
CESO Ethiopia

AWEP Secretary Negash Coordinator of Site Visits

CESO Volunteers Allan and Lydia
Sorflaten with Rahel, AWEP
President at Rahel’s Factory

“Jimmy’ Marketing Manager for EthioGreen.
Jimmy’s Contributions To The Discussions
During Our Marketing Workshops Were
Much Appreciated. Allan Especially Enjoyed
Having A Male Participant!

AWEP Marketing Site Visits and Marketing Workshops April 2017

Semhal Has Just Moved To
A Beautiful New Shop.
(Picture on the lower right
is at her new location!)

Haregewoin Who Works In the Korah Area Where
She Has Taught for 30 Years. She Is Working With
Precious Gems Making Jewelry To Assist The Very
Needy Children in Korah. Here She Holds An Opal
Set To Hang On A Chain. She Is Very Passonate
About Her Work. One Project She Is Involved In Is
A School Feeding Program.

Sernalem Abele
Faitu Dairy Farm
She Supplies Fresh Milk From Her
Holstein Cows

Design Basics: The Shape Family and the Color Wheel

Is It Cotton? Rayon? Wool? Polyester?
The Burning Test Helps To Identify

Amazing. From Her Smart Phone, Semhal Read The
Code On The Box And Presto, The Product Details
Complete With Picture, Description, BarCode All
Appeared! This is Ethiopia Folks!

Participants Selamawit and Semhel Role Play A Media Ad

Bezna Counseling And Training Center Presentation

Atsinael Tells Us About Her Factory
Producing Injera For The Local
Market. She Has 10 Clay Ovens
Producing 2000 Injera A Day.

Certificates of Participation Were Presented by AWEP
President Rahel and CESO VA Lydia. Here Atsinael
Receives Her Certificate.

Participants Are Most Interested in Sonia-K’s Brochure!

What A Privilege To Have
Been With You All. May Our
Friendship Continue!
Allan and Lydia Sorflaten

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Kabana Leather Semhal Addis EthiopiaLydia Sorflaten

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KABANA is a leather factory located in Ethiopia that produces leather bags and goods. It has good ventilation and lighting with large windows. The factory floor provides ample work space. KABANA has grown from 3 employees in 2017 to 53 employees in 2019. The owner, Semhal Guesh, hopes to house and support several young single mothers who work at the factory by finding them an affordable place to live together. Semhal recycles packing crates to make furniture for the factory and oversees the stamping, assembly and organization of shipments of KABANA bags. The bags are exported to markets in Sweden, Denmark, Germany and the United States.

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Two year ago Aaliyah faced a big decision. Her father was closing Dondoors, the manufacturing business established three years previous. Aaliyah decided that she would take on the challenge! She had to find a place to rent, buy or rent machines, find customers, obtain contracts, buy inputs, hire employees, etc. etc. Imagine. She was 23 at the time. So, here is her story at her business in Addis, Ethiopia Feb 16th, 2019.

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Store251 is an online shop based in Ethiopia that sells creative products made in Africa. It was founded in 2014 to provide access to designs from small African businesses around the world. The store features products handmade by men and women of various backgrounds, showcasing their culture, arts, and traditions. Store251's goal is to make Ethiopian-made goods available globally without needing to travel there, bringing a piece of Ethiopia to customers' homes with one click. The document provides information about the store and promotes their leather bags for sale.

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Mekedonia: Home For The Elderly, Disabled and Homeless You know we have been concerned about the beggars, the homeless and the poverty stricken in Addis. Negash, our go to man hired by AWEP to schedule us was available on Saturday, April 8th so we hired him for the day. One of the places he thought we would like to see: Mekedonia. This is the closest I have come to experiencing a Mother Theresa like home. This home was begun by Ato. Biniam Belete in September 2011. Mekedonia people (mostly volunteers) go out into the streets and pick up people who are destitute, sometimes almost at death’s door. The stories of Before and After are bone chilling. ‘Mekedonia welcomes people in desperate need with an open heart, to share God’s love together as a family. People who were once hungry are now fed; once naked are now clothed; once physically and emotionally abused are now in peace and once hopeless are now living a life filled with good memories and hopes for a bright future. Since many of our residents are bed-ridden and terminally ill, they are also provided with assistance in toileting, mobility, bathing and other daily activities’. There are 400 in the village we visited. This is one of four villages. They are working toward building another which will include a hospital. As you travel through the village, you will see a group watching a movie. I watched a blind man all dressed in white being helped through the hall ways. Several elderly men were out sunning themselves in their wheel chairs. I was most interested in seeing how they prepare a meal for 400. 400 injera for starters and a humungous pot of cabbage soup. A young fellow who cannot walk who was injured in a car accident asked us to pray for him. The guide said if we knew of any medical supplies, even one syringe would be helpful.

Kumneger Yishak Coffee Exporter Addis EthiopiaLydia Sorflaten

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AWEP Marketing Site Visits and Marketing Workshops April 2017

1. This �ݺ�ߣ Presentation Will Include The Site Visits With Links To Power Points of Each Visit Along With Pictures Taken During The Three Days of Workshops

2. Allan Sorflaten, CESO VA Rahel Moges, President AWEP Lydia Sorflaten, CESO VA Negash Abebe, Coordinator of Site Visits

3. Site Visits: 1. Sonia-K Lingerie 2. Salem’s Ethiopia 3. Assi’s Gallery 4. Leather Exotica 5. Lidia Leather Crafts 6. Mafi 7. Trio Craft 8. Paradise Fashion 9. Leather Extra 10.EthioGreen

4. /LydiaSorflaten/soniak-lingerie- manufacturing-addis-ethiopia Visit Sonia at the Bazaar, then at her workshop by double clicking on this link or pasting the link into your http:

5. /LydiaSorflaten/salems-handicraft-village- addis-ethiopia Salem’s Ethiopia is rated tops by TripAdvisor. Enjoy the tour by double clicking on this link or pasting the link into your http:

6. /LydiaSorflaten/meron-leather- exotica See Leather Exotica in action by double clicking on this link or pasting the link into your http:

7. /LydiaSorflaten/lidia-leather-crafts- addis-ababa-ethiopia Lidia Leather Crafts site visit with Lidia. Double click on this link or paste the link into your http:

8. /LydiaSorflaten/mafi-fashion- designer-addis-ababa See an accomplished Mafi as she celebrates the opening of her new store by double clicking on this link or pasting the link into your http:

9. /LydiaSorflaten/trio-crafts-addis- ethiopia-hand-woven-products Visit Trio Craft, meet Elizabeth who is far too humble by double clicking on this link or pasting the link into your http:

10. /LydiaSorflaten/paradise-fashion- addis-ethiopia Genet Kebede will surprise you: visit Paradise Fashion by double clicking on this link or pasting the into your http:

11. /LydiaSorflaten/leather-extra-addis- ethiopia Visit Genet as she is making sample bags in her newly established workshop. Double click or paste into your http:

12. /LydiaSorflaten/injera- manufacturing-company-ethiogreen-addis-ethiopia Tour EthioGreen’s amazing plant with Managing Director Rahel Moges by double clicking on this link or pasting the link into your http:

13. AWEP’s President, Rahel Moges

14. Mr. Belay Abate, CESO Ethiopia Ziad Knife CESO Ethiopia

15. AWEP Secretary Negash Coordinator of Site Visits

16. CESO Volunteers Allan and Lydia Sorflaten with Rahel, AWEP President at Rahel’s Factory

17. Some of the Workshop Participants

18. “Jimmy’ Marketing Manager for EthioGreen. Jimmy’s Contributions To The Discussions During Our Marketing Workshops Were Much Appreciated. Allan Especially Enjoyed Having A Male Participant!

21. Semhal Has Just Moved To A Beautiful New Shop. (Picture on the lower right is at her new location!)

23. Haregewoin Who Works In the Korah Area Where She Has Taught for 30 Years. She Is Working With Precious Gems Making Jewelry To Assist The Very Needy Children in Korah. Here She Holds An Opal Set To Hang On A Chain. She Is Very Passonate About Her Work. One Project She Is Involved In Is A School Feeding Program.

26. Sernalem Abele Faitu Dairy Farm She Supplies Fresh Milk From Her Holstein Cows

27. Bersuel Muirt Orera Collection

34. Guest Speaker: Robel Worku

35. Some Workshop Activities

36. Design Basics: The Shape Family and the Color Wheel

39. Is It Cotton? Rayon? Wool? Polyester? The Burning Test Helps To Identify

40. Packaging Evaluation Exercise

41. Amazing. From Her Smart Phone, Semhal Read The Code On The Box And Presto, The Product Details Complete With Picture, Description, BarCode All Appeared! This is Ethiopia Folks!

42. Participants Selamawit and Semhel Role Play A Media Ad

43. Bezna Counseling And Training Center Presentation

44. Atsinael Tells Us About Her Factory Producing Injera For The Local Market. She Has 10 Clay Ovens Producing 2000 Injera A Day.

45. Certificates of Participation Were Presented by AWEP President Rahel and CESO VA Lydia. Here Atsinael Receives Her Certificate.

46. Participants Are Most Interested in Sonia-K’s Brochure!

47. What A Privilege To Have Been With You All. May Our Friendship Continue! Allan and Lydia Sorflaten

�ݺ�ߣ

AWEP Marketing Site Visits and Marketing Workshops April 2017

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AWEP Marketing Site Visits and Marketing Workshops April 2017