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The document outlines several challenges faced by clients in different industries and territories, and the unconventional solutions developed by Lintas to address them. Examples include using entertainment events to promote a dating app, bringing Australian cafe culture to India to position Melbourne as a lifestyle destination, and leveraging a well-known funder to generate disproportionate media coverage for an entrepreneur client. The case studies demonstrate Lintas' approach of thinking differently to overcome communication challenges.
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An Interactive Branding Masterclass.
This thoughtful workshop is designed to help you understand why your brand matters. We will focus on making your brand charismatic, to the point that people believe there is no substitute.
This workshop requires you to undertake individual exercises; make sure to bring notepads/laptops.
Skill Level: All Levels
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
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Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
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Festive Advertising
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Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
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- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
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Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Cases
- 1. Private and Confidential. No part of this document may be circulated, modified or reproduced without the prior written permission of Lintas India Pvt. Ltd. Contact vikas.mehta@mullenlowelintas.in CASES
- 2. CHALLENGE: HOW TO GET THE EXCITEMENT GOING ON YET ANOTHER DATING APP! What we did differently: Used a DJ event to get the target to download the app
- 4. CHALLENGE: HOW TO MAKE COFFEE INTEGRAL INTO THE PALETTE OF YOUNG INDIANS Taking Coffee to Media houses Comedy Nights with Coffee Starbucks Coffee Championship What we did differently: Get the target to experience the coffee and the caf辿 and the brand 1. Took coffee to media houses E.g. the Starbucks team visited the famous blogger Ms Malini, whos tweet reached her 600K + fanbase 2. Hosted Comedy Nights at Cafes 3. Introduced the brands human side through Howard Shultzs visit 4. Promoted the skills of the Partners (baristas) Howard Schultz in Mumbai
- 5. CHALLENGE: HOW TO BREAK MEDIA IGNORANCE ON CLIENTS BUSINESS Media did not understand sales enablement - in fact, there is no designated media beat to cover this space, so traditional PR was not the answer! What we did differently: Educate Media, dont just inform them. Explain the value of the clients business to the economy and working population. Authored articles & relationship meetings to demystify sales enablement. When GolinOpinion came on board as the communication consultant I was a little skeptical on how this will pan out. However, looking at where we are today, I can say that we are progressing in the right direction. You have made an impact for the brand in terms of visibility and awareness, which reflects in our recent global award invitations like Red Herring etc. So thank you guys, Good job! Snehashish, Global CEO
- 6. Lounge Cricket introduced at Sikanderpur Station Poetry recitals to appeal to the literati youth CHALLENGE: HOW TO GET PEOPLE TO SWITCH FROM THEIR VEHICLES TO USE THE RAPID METRO? What we did differently: Positioned Rapid Metro as more than a commute it is a platform for creative, innovative people. We used weekends to get new segments to experience the Metro, by hosting a variety of interesting activities in the train. Entertainment on wheels for kids Joy Express launched for kids a new birthday venue!
- 7. CHALLENGE: HOW TO POSITION MELBOURNE AS A LIFESTYLE DESTINATION HOW TO GET MELBOURNE INTO THE RADAR OF THE TARGET AUDIENCE (for whom Australia = Sydney + Gold Coast only!) What we did differently: To position Melbourne as a We innovatively got the target to experience the lures of Melbourne We bought alive Melbournes caf辿 culture in Mumbai! An innovative and interactive session with a renowned Melbournian Master Chocolatier The event launched the Melbourne Freak Shake at Coffee by Di Bella outlets in Mumbai 5000 Freak Shakes sold in a week!
- 8. What we did differently: Leverage an extremely well known funder for our entrepreneur client to get disproportionate coverage