Little Ape Brand Masterclass
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An Interactive Branding Masterclass. This thoughtful workshop is designed to help you understand why your brand matters. We will focus on making your brand charismatic, to the point that people believe there is no substitute. This workshop requires you to undertake individual exercises; make sure to bring notepads/laptops. Skill Level: All Levels What You'll Learn: - Why your company is important - Your brand vision - Your purpose - What makes you stand out from the crowd About the speaker: David Cowan is the co-founder and Marketing Director of Little Ape, a UK-based creative agency. Built by the people who have worked with Red Bull, Johnnie Walker and The North Face, Little Ape specialises in building brands people believe in. littleape.co.uk linkedin.com/in/himynameisdavid
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- 3. What is a brand?
- 4. What is a brand? A person's gut feeling about a product, company or service - Marty Neumeier
- 6. A brand new company that sells the coffee beans that are disguarded by corporations due to deformity. Deformed Coffee Mary
- 7. CORE 1 What do you want to be remembered for doing?01
- 9. The Obituary "Deformed Coffee were an innovative business that encapsulated what it means to be resourceful. They believed that every bean deserved the opportunity to fulfilÌýits potential, and they worked hard to deliver this. This attitude was consistent throughout the business; they encouraged every person to be creative and celebrate their individuality, while providing great quality coffee."
- 10. Core 2 Why are you doing it?02
- 11. "To refresh the world" "To put a computer on every desk and every home" Purpose
- 12. Mary's Purpose What are the functions out with making money? - make high quality coffee - reduce needless waste - making everyone feel included
- 13. Deformed Coffee To use coffee to make the world more inclusive
- 14. CORE 3 What is your vision?03
- 15. Purpose = Altruistic Vision = Pragmatic
- 16. "To advance mans capabilities to the heavens" "To put a man on the moon by the end of the 1960s" NASA
- 17. To provide 500 job opportunities for people who are homeless in 5 years. To use coffee to make the world more inclusive. Tell The World!
- 18. CORE 4 Are we top in our class?04
- 19. What is our class? Coffee Company? Social Organisation? Charity? Waste Management Company?
- 20. What is our class? Coffee Company Social Organisation? Charity? Waste Management Company?
- 21. What is our expertise? What are we the only choice for?
- 22. "XXXX is the only XXXX that XXXX" Onlyness
- 23. Deformed Coffee The only coffee company that does not discriminate
- 25. myprop.it ...
- 26. - Brand Guidelines - Brand Strategy - Launch Plan - Advertising Composition Identity System : - Name - Design - Mission - Culture - Communications Brand Book :