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Organization / Workplace
Copenhagen Area, Capital Region, Denmark Denmark
Occupation
Key Microsoft Dynamics 365 | Make CRM tangible and measureable | Bridge business and CRM technology | Cloud computing
Industry
Technology / Software / Internet
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About
Over the past 15 years I have helped enterprise and mid-market companies in Denmark realize tangible benefits from their CRM projects.
Many companies view CRM as complex and unmanageable but businesswise important. The experience is that many CRM projects fail because they start out as a big scale project for the entire company and that it is seen as an IT project.
I strongly believe that CRM can help businesses grow if they approach CRM from a business perspective and if they think of CRM as a journey that continues over time.
Therefore my approach is: Think big but start with a small scope. By that I mean that you of course first need to have a vision for the project. Then split the...
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