Strategic and operational management of Citi's digital touchpoints, across eCommerce sites, self-service banking & investment platform, mobile app and smart branches. Direction of digital priorities along the roadmap supporting both loyalty (Usage, Adoption, NPS) and commercial KPIs (leads, conversions, cross-sell). Working in a global environment with geographically dispersed teams and vendors, skilled at negotiating and motivating for the best outcomes.
Believer in empathy, emotions and endless irrationality of the human nature
Interests:
Digital channels management
Website redesign projects
Coordinate Global stakeholders
Web analytics
Customer behavior
Digital & Mobile research
Digi...
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