Digital marketing analyst and strategist with six years of cross-channel marketing planning, execution, reporting, and optimization experience. Well versed in social media strategy, measurement, and content marketing across all primary social platforms. Experienced in synthesizing data from multiple sources and converting into meaningful stakeholder reports to inform optimization. Passionate about developing data-driven digital marketing strategies and campaigns across email, social, and search through continuous measurement, testing, and optimization.
Specialties:
Social Media Marketing
KPI Reporting and Analysis
Web Analytics
Test and Learn Agenda
A/B Testing
Conversion Optimizati...