Taking the Leap: Listen. Create. Engage
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Taking the Leap and engaging in conversation with Twitter. How to listen to conversations and finding opportunities for dialogue.
Taking the Leap: Listen. Create. Engage
- 1. Taking the Leap Joining the Conversation on Twitter and Engaging with Followers: Follow. Create. Engage.
- 2. 鐘De鍖neaTwi*erAudience 鐘De鍖neaClearBusinessObjec7ve 鐘FindingWhotoFollow 鐘HowtoListentoYourAudience 鐘TakingtheLeap:EngaginginConversa7on
- 3. Before Leaping, Learn to Fly 鐘 De鍖ne your Target Audience ≒ Demographics, characteristics ≒ Buyer Persona 鐘 De鍖ne a Brand Image ≒ Create an original personality
- 4. De鍖ning Clear Business Objectives
- 5. Who To Follow? Follow their followers Santa Barbara Businesses
- 7. Follow People Talking Hootsuite About Relevant Keywords: 鐘Santa Barbara 鐘Isla Vista Use Twitter 鐘UCSB Search 鐘EOS Lounge (competitors, af鍖liates, etc) TwitScoop
- 8. Keyword Search
- 12. Rules of Engagement 鐘Listening and Monitoring 鐘Broadcasting 鐘Responding 鐘Building Community
- 14. Broadcasting Event Activation. Promotional Selling.
- 16. Responding
- 17. Building a Community A More Interactive Model: A mixture of both Broadcasting and Direct Interaction
- 18. Taking the Leap. Am I ready? 鐘Organize Hootsuite or Twitscoop streams 鐘Read through until you 鍖nd a tweet with an opening for conversation 鐘Be Yourself. Authenticity. 鐘Dont Spam or push your service. 鐘Have Fun
- 19. Test Run @CarlosPlasc like a maniac?! Did sum1 stop at the bars after farmers? @AudiWoman333 where did you end up at? @TravisMorals Need ideas on what to do? Party like a rockstar at Tonic on Saturday and recover on Sunday! http://bit.ly/9mtoH0
- 20. Summary 鐘Set clear Twitter Objectives 鐘Research your Target Audience 鐘Follow people strategically 鐘Listen. Create. Engage. 鐘Take the Leap. Mingle.
- 21. Helpful Websites Twitip.com : Getting More Out of Twitter Mashable.com Twitter Blog: http://blog.twitter.com/