Responsible for the entire marketing strategy of the Bank and also doubles as the de facto deputy head of Marketing for the Bank. He was one of the key levers behind the marketing component of the Bank鈥檚 three-year strategic plan, which spans 2010 through 2012. A key component of the strategic plan is the change agenda which run on the strategy campaign, 鈥榤y bank is changing鈥�. This strategy seeks to position the bank as a modern universal bank 鈥� becoming an employer of choice as well as a banking service provider of choice. Maximus has also worked with the credit management department of the bank.
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