This document proposes marketing ideas for a new 6-pack of Astra beer that leverage honesty and the disinhibition effects of alcohol. The ideas include an interactive billboard that provides honest answers to questions in exchange for 6 beer caps, print ads showing a person's state before and after drinking 6 beers, an online photo comment plugin that says what people are really thinking, and coasters that reveal honest messages when bottles sweat on them. The goal is to embrace the "true spirit" of Astra and its straight-shooting customers and image of honesty when drinking.