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S I X B E E R S L A T E R
Drunk words really are sober thoughts: Alcohol doesnt impair
our ability to control our actions - it just makes us care less
- The Daily Mail
S O B E R T H O U G H T S H O N E S T Y
H
O
N
E
S
T
Y
Honesty and number of Astra bottles are directly proportional
Astra
they are ruthlessly honest - just like Astra.
In Short, our insight is:
The more you drink, the more honest you get.
and our idea is:
Astra as well as its customers are straight
shooters.
So when promoting the new 6 pack we
wanted to embrace
the true St Pauli spirit and show the others
how we roll.
S I X B E E R S L A T E R
E X E C U T I O N S
The Honest Billboard
Ask this billboard anything. It will pour you a big cup of
this is how it is.
The honest billboard is an interactive screen. In order to
ask a question people have to pay with 6 Astra caps.
Their answers will appear on the billboard.
Astra
Astra
Astra
Astra
Astra
Prints
The prints will include two full pages in a magazine. The
first page is the state before drinking, the second one is
the state 6 beers later. The two will be divided by 6 pages,
representing each beer.
Astra
Astra
Astra
-
Astra
Astra
Astra
-
Astra
Astra
Astra
The Honest Plug-In
This plug-in says everything everyone want to say.
An online plug in that comments on party photos and
says what were all thinking.
You shouldve gone home,
24 years ago.
Do not wear a t-shirt that says
chick if you want to pick one up.
Newsflash: This is not a
Maxim cover.
Coasters
We place coasters in bars with messages that changes
when it gets wet from the bottle.
Astra
T H A N K S

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Ad

Astra

  • 1. S I X B E E R S L A T E R
  • 2. Drunk words really are sober thoughts: Alcohol doesnt impair our ability to control our actions - it just makes us care less - The Daily Mail
  • 3. S O B E R T H O U G H T S H O N E S T Y
  • 5. Honesty and number of Astra bottles are directly proportional
  • 7. they are ruthlessly honest - just like Astra.
  • 8. In Short, our insight is: The more you drink, the more honest you get.
  • 9. and our idea is: Astra as well as its customers are straight shooters. So when promoting the new 6 pack we wanted to embrace the true St Pauli spirit and show the others how we roll.
  • 10. S I X B E E R S L A T E R
  • 11. E X E C U T I O N S
  • 12. The Honest Billboard Ask this billboard anything. It will pour you a big cup of this is how it is. The honest billboard is an interactive screen. In order to ask a question people have to pay with 6 Astra caps. Their answers will appear on the billboard.
  • 18. Prints The prints will include two full pages in a magazine. The first page is the state before drinking, the second one is the state 6 beers later. The two will be divided by 6 pages, representing each beer.
  • 22. -
  • 26. -
  • 30. The Honest Plug-In This plug-in says everything everyone want to say. An online plug in that comments on party photos and says what were all thinking.
  • 31. You shouldve gone home, 24 years ago.
  • 32. Do not wear a t-shirt that says chick if you want to pick one up.
  • 33. Newsflash: This is not a Maxim cover.
  • 34. Coasters We place coasters in bars with messages that changes when it gets wet from the bottle.
  • 36. T H A N K S