Brand Analysis
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Meherunissa Tariq describes herself as an explorer who seeks adventure and cultural immersion when traveling. She enjoys learning from locals rather than tourist guides, and views travel as a way to make different places feel like home. Airbnb allows travelers to experience a destination through a local's eyes by staying in their home, while also giving hosts the opportunity to share their culture and neighborhood. The goal is to foster human connections and a sense of belonging across boundaries.
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- 2. Im an explorer I seek adventure, indulge in the moment and love to learn new ways.
- 3. I jump into moments To surprise myself Take measured risks To create meaningful experiences
- 4. I open doors and walk uninhibited into someone elses home to a world full of adventurous opportunities to experience it as my own
- 5. Traveling for me is not just about seeing new places but immersing in cultural experiences through the eyes of a native.
- 6. Id rather seek advice about places to explore from coffee shop owners, friendly passer-bys or a local friend, than check a travel log for popular tourist destinations.
- 7. My home is my pride It re鍖ects my interests Its a place where I contemplate and create It is not only con鍖ned to the physical space of my house but extends to my neighborhood and beyond
- 8. I enjoy meeting new people, From different walks of life. I cherish being their guide and sharing stories about where I come from.
- 9. I open up my home to them because I want them to live and not only stay and understand what it is to be part of something bigger than what they know.
- 10. We trust and believe in the nomadic human experiences. We transcend boundaries to make different parts of the world our home and people open up their homes to make us feel part of theirs.
- 11. Whether youre a traveller seeking a place for your upcoming journey or a home dweller who is opening up your personal space to them. Airbnb fosters this cultural journey by bringing you together from across the world, to establish human bonds beyond the boundaries that divide the world today.
- 12. Why How What Who An online home-sharing rental marketplace. To bring communities closer together. Through an in-your budget experience to view a destination through the eyes of a local. Travel Culturists seeking unique experiences while exploring new places. And, Home Natives who seek to 鍖ll empty spaces.
- 13. Brand Ladder Vision: Create a world where all 7 Billion people can belong anywhere Mission: Change the way people travel by providing alternative ways Positioning: Bringing communities closer together Role: Be an Agent Collaboration Trust Community Travel Lens: Belonging Adventure Authenticity