My primary goal is to develop creative work that people care about. Work that, on one side, makes a different to brands' audiences and on the other delivers hard business results.
I love working in all media. And I especially love it when they start to cross over and integrate. I love the use of new technology. And the craft of things that have nothing to do with technology.
Since I started, I've worked in ATL agencies, integrated agencies, digital agencies, branding agencies and even PR agencies. (Hey - I've even run my own agency.) In the end - what media the work emerges in doesn't matter all that much, just as long as the idea is strong and it tells a great story.
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