It's a funny thing about innovation...enlightened companies work hard to control manufacturing inventory and would never dream of allowing less than 100% quality raw materials into production.
Amazingly, those same companies regularly jam far more than they can ever complete into their innovation pipeline and willingly allow scarce development resources to work on projects that just won't move the growth needle. As a result, new products take far longer and finish much later than they should.
The cold, hard truth is that the accepted conventional wisdom around innovation management is wasting half of your investment in innovation.
A bold claim? Perhaps. But ask yourself these ques...
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