Monique Elwell started her career during the 90s Dotcom boom on Wall Street. Working for investment banks such as Smith Barney, Union Bank of Switzerland, Merrill Lynch and Wit Capital, she published equity research reports on the nascent Internet industry providing her with unprecedented access to the movers and shakers from the Silicon Corridor to Silicon Alley to Silicon Valley. As a result, Monique quickly sifts through 鈥渃ool fluff鈥� and targets tools, campaigns and business models that make sense from a business standpoint.
Later, she led the travel and leisure practice at Iconoculture, a consumer insight and trend company. She covers the gamut from business and marketing strateg
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