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United Arab Emirates United Arab Emirates

Group Director of Sales and Marketing

Hospitality / Leisure

Senior leadership role responsible for the performance of the hotels and the development of the brand strategy to support growth. Reviewed organisational re-structure to optimise performance. • Streamlined processes and improved communication across the organisation • Set the platforms to build brand consistency – development of brand guidelines and tone of voice, integrated marketing communications plans • Reviewed strategies and set clear performance goals for sales and marketing department (target accounts) • Oversaw the appointment of website developers to commence work on the new website