Senior leadership role responsible for the performance of the hotels and the development of the brand strategy to support growth. Reviewed organisational re-structure to optimise performance.
鈥� Streamlined processes and improved communication across the organisation
鈥� Set the platforms to build brand consistency 鈥� development of brand guidelines and tone of voice, integrated marketing communications plans
鈥� Reviewed strategies and set clear performance goals for sales and marketing department (target accounts)
鈥� Oversaw the appointment of website developers to commence work on the new website
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