I am managing director of a leading research consultancy specialising in the emotional messages from consumption. Providing taste guidance to many top Global Food and Drink brands.
Identifying which tastes, mouthfeels and aftertastes create what specific emotions with consumers. I provide consumer driven insight into what characteristics are required in order to deliver an authentic consumption experience for FMCG products.
Showing how well these fit the brand鈥檚 equity, Need States and today鈥檚 palate for:
鈥� Key Tastes
鈥� Flavours
鈥� Mouthfeels
鈥� Aftertastes
Our proprietary database; the Mustard Consuption Index鈩� is a unique world wide knowledge of taste/flav
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