I have extensive experience in research and corporate training throughout my academic career, which has gained both depth and breadth of experience in my 12 years of experience.
My academic interest is concentrated within four primary areas:
Visual Research
Participatory Research
Anti Essentialist Marketing
Mass Customisation
Co-Branding
Qualitative Research
Consumer decision-making
Electronic Business
Marketing Strategy
I keep my approach to marketing up-to-date by bringing together contemporary subjects and issues within marketing scholarly and practice.
My main interest is in developing new qualitative research methods that are suitable for the dynamic, fragmented and saturated...
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