9th International Public Markets Conference - Marcel Van Ooyen

Apr 10, 20150 likes860 views

Session -- Market Trends: How New and Old Public Markets Stay Relevant in Today’s Competitive Marketplace Marcel Van Ooyen is Executive Director of GrowNYC – Greenmarket in New York, NY.

MARCEL VAN OOYEN
Market Trends: How New and
Old Public Markets Stay
Relevant in Today’s Competitive
Marketplace
Executive Director
GrowNYC – Greenmarket

GrowNYC
Greenmarkets
Youth EducationWaste Reduction
Urban Farms & Gardens

Contact Information
Marcel VanOoyen
mvanooyen@grownyc.org
www.grownyc.org

The document discusses how consumerism and fast-moving consumer goods (FMCG) products have become integrated into modern life due to technological advances and shifts in business models. It notes that FMCG products are well-suited to online advertising, including through Aaj.tv, which offers mass reach and audience targeting. Partnering Aaj.tv with FMCG brands would provide benefits like advertising space on the website and promotion on their social media pages.

Corporate Business Challenge -HBCShresth Sethi

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The Hult Business Challenge objective is to develop the most game-changing business idea imaginable and to convince stakeholders that you can make it happen. This consulting corporate challenge our client Bimbo Bakeries USA presented with challenges that they face in the real world. Two major challenges – Brand recognition and waste management. Developed a strategic solution by introducing the hi-tech vending machine to place products under one umbrella and production on penicillin from bread waste.

Quarterly earnings the coca cola companyKellyDhondt

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The quarterly earnings of Coca-Cola were positively impacted by their innovation, distribution network, and variety of beverages sold worldwide. Coca-Cola launched new products, used more sustainable packaging, and marketing campaigns. They also have a very good distribution network through acquisitions like Coca-Cola Enterprises, which produces and delivers 20% of Coca-Cola products worldwide. However, fluctuations in commodity costs can affect their profit margins.

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The document discusses a team's proposal to increase awareness and sales of Fairtrade products through an online platform. Fairtrade aims to ensure fair terms of trade, better prices, local sustainability, and decent working conditions for farmers and workers in developing countries. While general awareness of Fairtrade is high at 90%, interest levels are only at 70%. The team proposes partnering with an online food procurement platform that sees 260 million unique monthly visitors to increase visibility and availability of Fairtrade products through benefits like brand visibility, access to new customer groups, and mapping Fairtrade retailers' locations.

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This document outlines key areas to analyze for general market understanding before taking marketing action: 1. General market analysis including macroeconomic trends, category and market growth, new product launches, and changes in the market situation. 2. Channel analysis of store types, number of stores, retail density, shopper frequency and trends toward different channels. 3. Brand share metrics like market share, purchase share, distribution reach, and off-take. It also covers analyzing consumer behavior, preferences, influencers, and media usage to understand market penetration.

Service MarketingSreeparna Majumder

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Street food is obtained from street vendors and stalls, often without entering buildings. While some foods are regional, many have spread globally. Street food provides inexpensive meals using fresh ingredients. However, concerns over cleanliness and safety discourage some customers. With increasing globalization and tourism, food safety has become a major public health concern. Governments and scientists work to increase awareness and provide guidance to street food vendors.

Consumer research KenyaAntony G Peters

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Mobile devices are changing how media is consumed in Kenya. A study found that mobile web users spend over 8 hours daily on media using their devices, far surpassing time spent on TV, newspapers, radio and other traditional media. The majority of mobile users notice mobile ads and have clicked on them unintentionally or been influenced to download apps, visit websites, or make purchases. While digital goods are most commonly bought mobile, physical purchases are also growing. Mobile is emerging as a key media platform and advertising channel in Kenya.

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This document discusses the roles and value of European food markets. It describes how wholesale markets concentrate food product offerings and facilitate price negotiations between producers and retailers. Retail markets then sell these products to consumers at various sites like open-air, street, and covered markets. Together, European wholesale and retail markets employ over 2 million people and generate over €80 billion in annual turnover. The document outlines five key values of these markets: 1) Ensuring quality and competitiveness of food products. 2) Contributing to food security, safety and hygiene. 3) Supporting public health, food access, and social cohesion. 4) Providing substantial urban employment. 5) Playing a significant role in environmental protection through waste reduction and

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Choosing which device to invest in for the classroom is a big decision and can take a considerable amount of time. There are many great tablets on the market making it difficult to narrow down the options. You want something that is durable, functional for the classroom and secure, with a good quality screen display and is enjoyable for students and staff to use. Two popular tablets on the market right now that fit the bill are the iPad Pro and the Surface Pro 4. In this Infographic we compare the two tablets side by side.

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ATS is a family-owned transportation company with over 60 years of experience in highway, maritime, projects, and logistics. They focus on providing worry-free transportation solutions and prioritize customer service, delivering cargo safely and on time. ATS aims to help customers succeed by delivering worldwide transportation solutions guided by their mission and vision statements and core values of innovation, determination, responsibility, integrity and excellence.

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Final DissertaionRakshit Joshi

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This document is a dissertation submitted by Rakshit Joshi in partial fulfillment of a law degree at the University of Petroleum and Energy Studies. It discusses biomedical research, legal issues, and ethics. It provides an overview of the types of biomedical research, including basic, applied, in vitro, ex vivo, and in vivo research. It also summarizes the four phases of clinical trials for testing new drugs - phase one involves healthy volunteers, phase two involves patients, phase three involves a large number of patients compared to alternatives, and phase four monitors drugs after approval. The dissertation aims to analyze the history of medical ethics, the need to regulate biomedical research, and the best legal mechanisms to do so while also studying

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Resume - JRM1John Marquez

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This resume summarizes John R. Marquez's experience working in corrections facilities over 20 years, starting as a Detention Officer and advancing to positions like Detention Sergeant, Correctional Administrator, and Correctional Captain. The resume lists his responsibilities in each role, which included supervising staff, monitoring inmates, implementing security procedures, and ensuring programs and services were provided. It demonstrates his experience overseeing operations in multiple facilities across different security levels.

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El documento describe el modelo de Mercabarna, el mercado mayorista de alimentos más grande de España. Explica las interacciones entre los mercados mayoristas y minoristas y cómo abastecen las demandas del consumidor final. También destaca la importancia de la colaboración público-privada a lo largo de la cadena alimentaria para garantizar la seguridad alimentaria, respetar el medio ambiente y satisfacer las necesidades cambiantes del consumidor.

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Erika Battisti presented on public markets in Turin, Italy. There are 42 open air and 6 covered markets in Turin that serve important economic and social functions. The largest market, Porta Palazzo, sees 300 farmers sell produce daily and is involved in projects promoting social inclusion and reducing food waste. New initiatives aim to make the markets more attractive and competitive, including adjusting hours, online stall assignments, layout changes, and education for traders to improve business skills.

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9th International Public Markets Conference - Marcel Van Ooyen

1. MARCEL VAN OOYEN Market Trends: How New and Old Public Markets Stay Relevant in Today’s Competitive Marketplace Executive Director GrowNYC – Greenmarket

2. GrowNYC - Greenmarket

3. GrowNYC Greenmarkets Youth EducationWaste Reduction Urban Farms & Gardens

4. Nontraditional Markets

5. Branded Products

6. Food Access – EBT & Health Bucks

7. Sustainability Initiatives

8. Greenmarket Co. - Food Hub

9. Alternative “Market” Models

10. Value Added Farmer Programs

11. Contact Information Marcel VanOoyen mvanooyen@grownyc.org www.grownyc.org