Currently, I am a Strategic Planner for PG Integrated (formerly Publicis Graphics).
Having begun my professional advertising career in Account Management, I was always exposed to all facets of the industry. As a custodian of brands, I immersed myself into their industries and into the minds of their consumers. Instinctively, I voluntarily involved myself in thinking like a strategist: keeping abreast of consumer/market developments, reading about international trends and innovations, getting inspired from the world around me, developing trend reports, identifying brand opportunities and threats, and developing suitable action plans for my clients.
In Account Planning I now have the ...
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