W. Edwards Deming is known as the father of the Japanese post-war industrial revival. He developed the Deming Wheel (PDCA cycle) and focused on statistical process control, his famous 14 points for management, and identifying the seven deadly diseases of quality. Joseph Juran developed the Juran Trilogy for quality planning, control, and improvement. Philip Crosby emphasized defining quality in understandable terms and calculating the cost of poor quality. Kaoru Ishikawa created the cause-and-effect diagram (also called a fishbone diagram) and advocated for quality circles and emphasizing internal customers. Genichi Taguchi developed experimental design methods for parameter and tolerance design to reduce variability and improve quality.