Top 5 Lessons Learnt as a Director at Coca Cola and How When Applied Can Drive Revenue in Your Business - The Entourage

Aug 3, 2014Download as PPTX, PDF0 likes534 views

Is not enough revenue in your top 3 pain points? The top of the P&L is where all the money is made – story of Don May from Dominos CCA in Australia had the ability to increase prices in Grocery and why share price went from ~$2 to ~$14 and now heading back as price deflation in 2 key markets

Top 5 Lessons Learnt as a Director at Coca Cola and How When Applied Can Drive Revenue in Your Business - The Entourage

Where are youheaded?
2014 © Think To Act 6

Coca-Cola Learnings
Plan on a page
 Say NO
 Use of external experts
 Know competitors
 Where do you make
money
 Tracking and reporting
2014 © Think To Act 7

Where areyour clientsheaded?
2014 © Think To Act 9

Coca-Cola Learnings
 Deep understanding of how they measure success,
motivations, fears, frustrations, desires, pain points
etc.
 Coke is the same product sold in different
occasions, channels, brands, packs and price
points
 Focus groups
2014 © Think To Act 10

Practical Example
2014 © Think To Act 11

Coca-Cola Learnings
 New product pipeline
 ROI
 Project teams
 Price change
 Launch execution
2014 © Think To Act 13

Practical Example
2014 © Think To Act 14

Coca-Cola Learnings
 Consultative selling
 Training
 Customer plans
 Role plays
2014 © Think To Act 16

Practical Example
2014 © Think To Act 17

Coca-Cola Learnings
Technology drives
customer service
 Recruit and develop the
right people
 Use of external experts
2014 © Think To Act 19

Practical Example
2014 © Think To Act 20

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