Media executive with significant experience in data driven audience targeting and ROI measurement for Cross-platform, online and television. Has held sales, marketing, market/media research, strategic and operating roles.
Board experience in start-up and non profit organizations. Advise startups including Affinity Answers social media targeting, and Vadio, an online video application. Advised, Vizu, a leader in brand lift measurement. Co-author of "Radio Advertising鈥檚 Missing Ingredient: The Optimum Effective Scheduling System (OES)". (See below.)
Pierre is Chief Insights Officer for Cumulus Media and Westwood One. Pierre develops media and marketing insights to support the firms 1300...
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