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crm roi marketing time to market marketing roi customer behavior customer value customer relationship marketing customer engagement campaign management e-commerce ibm customer loyalty real-time data real-time marketing financial services customer data customer relationship management customer experience customer interaction real-time reporting campaign management system offer targeting customer segmentation marketing system of record customer engagement cycle unica real-time offers customer profitability target marketing marketing communications direct mail real-time communications organizational scalability data marketing operations management technology marketing automation system marketing performance marketing operations automation automation inbound marketing customer tenure marketing operations marketing operations management retail customer-centric marketing customer customer-centric distributed marketing increased revenue enterprise customer model cross-brand integration data organization relationship marketing strategic marketing project manager information flow streamlined processes scalability fortune 100 financial services marketing programs aprimo work prioritization resource accountability management visibility process standardization campaign history data campaign attributes finance automated measurement campaign performance reporting campaign performance database revenue data structure data communications personalizing communication fortune 500 financial services communications point of sale system upsell marketing campaign pos point of sale central marketing campaign sales force automation reporting dashboard standard work unit resource management workflow cost savings optimization marketing operations process optimization marketing operations process retailers lead generation businessbrand standardization revenue profit average order size commerce cross-channel communications repeat customers marketing efforts customer marketing online retail marketing analysis marketing analytics online shopping online retailers best offer at point of sale ibm/unica interact software cross-shopmarketing challenges operational data basket expansion pos system marketing workflow mo marketing operations software solution software solution marketing operations solutions marketing team creating visibility marketing expenditures greater visibility implementation sears retail marketing customer channel customer acquisition leading marketer customer profiles email telephone right offer personalized communications chief customer experience officer 360° view of customer chief customer officer cultural shift chief relationship officer campaign effectiveness sales channel sales marketing history online browse behavior commerce activity customer profile marketing database product catalog page views customer retention cross-sell up-sell electronic sales associate campaign management strategy ecommerce customer communication channel loyalty program market segmentation segmentation analytics marketing marketing measurement marketing system infrastructure bottom line results customer centricity multichannel single view of the customer personalized training pain points bottlenecks customer value model price sensitivity marketing data mart profitability metrics player reinvestment level marketing metrics gaming industry marketing campaign metrics profitability market share direct marketing roi metrics casino high turnover turnover business strategy marketing strategy technical execution standardization performance affinium training campaign implementation marketing capabilities workflow automation utilization staff utilization workflow template marketing operations workflow ibm enterprise marketing offer management purchase frequency dialogue management system contact strategy tools offer management system relationship strength profitable customers loyal customers relationship marketing strategy email marketing direct marketing programs print ads television radio billboards measuring marketing roi product marketing direct marketing multi-product multi-channel marketing program baby boomer financial measurement cmo multi-channel marketing price sensitivity model